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- Prepared for: Life Alert Response Inc.
- By: ACNielsen International Research
- October 2004
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- To determine how much Life’s Alert’s services have improved their
customers’ quality of life.
- To determine how Life Alert’s services play a role in the customers’
decision to keep living at home, rather than going to a retirement home.
- To determine what Life Alert’s customers perceive to be the main
benefits of the services offered.
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- Methodology:
- Direct mail survey: 3,000 postcards were sent by mail to Life Alert
customers, in order to get a minimum of 800 replies.
- 1,500 postcards sent to New customers
- 1,500 postcards sent to Old customers
- The sample was selected randomly from the Life Alert customer database,
in order to ensure representativeness of each group of customers.
- Sample size:
- We received 1026 replies with the following composition:
- 484 New customers (+/- 4.4% of marginal error at the 95% confidence
level)
- 542 Old customers (+/- 4.1% of marginal error at the 95% confidence
level)
- Due to the structure of the Life Alert’s customers (78% are new
customers and 22% are old customers), the data has been weighted in
order to replicate this structure in the survey results.
- Fieldwork was conducted nationwide, from August 26th to September 27th,
2004
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Notes
